Monday, April 20, 2009

Logo Quiz 1.2

Identify the company name associated with below logos,





















For answers, kindly check the name of the JPG file which appears in the status bar URL when you point a logo with the mouse pointer and just click on the logo for it's enlarged view.

Monday, March 9, 2009

What's behind Wipro's 'flower' logo?



The vibrant rainbow flower logo with the `Applying Thought' baseline was created by high profile designer, Shombit Sengupta, the founder of Shining Emotional Surplus.



Wipro logo depicts four values that would provide critical benefits to end users -- human values, integrity, innovative solutions and value for money.

The brightness of the 'Rainbow Flower' would manifest the corporation's value of integrity, while the rainbow's fresh appearance after the storm would reflect human values.

Everyone can relate to the rainbow because it's in nature. It's rare, but when it appears everyone can see it. This simplicity and rareness would comprise value for money. The central part of the flower denoting digital complexity would reflect the value of innovative solutions.

The 'Rainbow Flower' looks feminine, 'Applying Thought' feels masculine and Wipro in the center complements both with the colours of life.

Rainbow Flower stands for,
1. Youthful & Energetic
2. Multifaceted
3. Innovative
4. Large – diversified
5. Vibrant

Applying Thought stands for,
1. Powerful
2. Intellectual
3. Futuristic – Visionary
4. Maturity
5. Commitment to Innovation

Significance of Colors in the Wipro Brand Identity

Red: Blood, Life giving, Dynamic, Auspicious
Green: Fields, Prosperity, Freshness, Growth, Youth
Yellow: Sun, Warmth, Vitality, Aspirations
Violet: Intelligence, Innovation, Shrewdness, Mystery
Blue: Sky, Sea, Transparency, Natural

Wednesday, March 4, 2009

Logo Quiz 1.1

Identify the company name associated with below logos,





















For answers, kindly check the name of the JPG file which appears in the status bar URL when you point a logo with the mouse pointer and just click on the logo for it's enlarged view.